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Market Intelligence 

Its all about awareness!

The Global Trust Foundation excels at building and agreeing dissemination plans and strategies. In conjunction with you the clients, we build a strategy to suit the needs of your organisation, including:

  • Identification and selection of content/results/activities to be disseminated

  • Shaping messages for differing stakeholders

  • Building Communications toolkits (visual identity etc) and guidelines

  • Targeted Communications actions in context

 

  • Creating and growing websites and online media

 

  • Production of graphics, presentations, animations, and videos

 

  • Conferences, workshops and webinars.

The Global Trust Foundation team have long experience in running dissemination campaigns with specific contextual goals and all measured to pre-agreed Key Performance Indicators (KPIs)

1. Marketing Communications

“Getting the correct messages to the right markets”​

Making sure that there is a good match between the goals of the communications, the dissemination strategy and the ultimate recipients are essential to success. Our team looks at innovative methods to deliver the messages correctly.

The team can translate complicated concepts and ideas into simple to understand and digest messages at a technical level that can be absorbed by the intended audience.

Whether using PowerPoints, cartoons or detailed realistic animations, we can develop and choose the most appropriate methods to meet your needs and budgets.

Together with trusted specialist partners, we have strong experience in establishing effective communications with stakeholders, customers, suppliers and collaborators. We always ensure that market awareness and affinity is built towards the agreed goals while maximising the impact of dissemination and stakeholder activity.

2. Market Intelligence

"Don't coat the bitter message with candy!"

We strongly believe in gathering information about the market and how it thinks. Anything less is a recipe for a non-effective action, and a failure to reach your goals.

In gathering opinions and views on specific topics, via widespread surveys and snapshots, and by asking the right questions, a realistic contextual  understanding of the market and stakeholders is achieved, helping to structure an effective dissemination strategy and buiding effective marketing tools.

We say, "Never be afraid to ask the really hard or direct questions". Quite often these uncover the deeped issues that are usually glossed over. 

 

Our main tools are simple "30 second surveys" asking questions that simply draw out the real views, whilst always providing the option for useful elaboration by the respondent.

 

We can work remotely with anonomous respondents, virtually with one-to-one interviews, or directly face-to-face in a local environment. Always trying to tease out the real views and opinions of those important to you. 

3. Stakeholder Management

Gathering and underlining communities

We establish programs of information and grow supporters through building activities including workshops and fairs, online targeted materials, newsletters and social media, encouraging multi-directional communication and learnings.

We drive consensus towards network initiatives and contributions, spreading positive messages across target domains and so build long-term sustainable support.

Technical Stakeholders are considered those directly interested parties and prospective users of your organisation, at a strategic level, who may be involved with topics which will influence your success in attaining your goals. We will take responsibility for the liaison and management of the stakeholders, as well as building technical advisory panels.

User Stakeholders comprise all those entities that could collaborate with as part of your end value demonstrators, and eventually become your best advocates. User Stakeholders can be Data Consumers, Data Providers, end users, or relying parties. 

4. Real-time Monitoring

Keeping you on track!

Your activities must be always on track. Whether developing a new product, managing a project, or maintaining your position in an aggressive market, it is important that you know that you are "on message", and working to specification all the time. Small deviations at an early stage can lead to catastrophic rectifications later.

 

The Global Trust Foundation team have developed a simple technique to periodically monitor your activities against pre-determined criteria and standards to ensure compliance with relevant regulations and your own rules and procedures.

One useful acronym for an important set of criteria is "S.E.L.P.". This stands for Social, Ethical, Legality & Privacy and provides the framework to assess how well your activities comply with common practices. The Global Trust Foundation has an established methodology to continuously assess your organisation's actions against agreed S.E.L.P. guidelines and provide a simple-to-digest report and list of agreed corrective actions. These provide a simple demonstration to stakeholders, senior management, and prospects in order to show the robustness and control of all your processes, and become a living asset underpinning your project’s success.

It must be stressed that the technique is simple and unobtrusive, taking up only a few minutes per period for a brief assessment by a Work Group manager, marking a soft objective ‘traffic light assessment’ of status, with any short note if needed. There can be as many soft objectives aimed more towards expected influence on outcomes rather than technical tasks. It is up to the manager to determine the prospects of the project’s performance in those terms and compare them to the formal project plans. They may not need to be technical but do cause the managers to consider higher-level goals. For example, “Will the storage be tested with real data during the project?” 

Results are shown in summarised form for high-level management and more detailed for a project status briefing. The ongoing reports demonstrate to stakeholders that your project is under careful and thoughtful control not just technical. 
 

Additionally, this methodology is not just restricted to S.E.L.P. issues. Any topic, criteria or issue can be continuously monitored, and corrections noted, becoming a history of activities for future use.     

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